Yahoo! Search Marketing

Marketing Glossary

Market Ruler, LLC

Yahoo! Search Marketing

Yahoo! acquired Overture Services, Inc. in 2003 and renamed it Yahoo! Search Marketing.

Yahoo! Search Marketing is often abbreviated YSM.

Yahoo! Search Marketing is a Search Engine which offers Pay-Per-Click advertising.

ConversionRuler directly supports Yahoo! Search Marketing Parameters to easily track all Yahoo! Search Marketing inbound Landing URLs.

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