Marketing Glossary

Market Ruler, LLC


A visitor to your web site is typically a human being, manipulating a web browser to retrieve information and accomplish tasks on a web site.

A visitor can be a person:

A visitor can also be a computer:

Visitors and human beings are often considered equivalent, however, in the web analytics world they often are not.

When a visitor arrives at a site (usually via a Landing) the time they spend on the site is considered a session. For the purposes of ConversionRuler, a session ends after 30 minutes of inactivity.

Each visitor is identified using a Cookie when they first visit your site. ConversionRuler sets two cookies:

Visitors vs. Human Beings

In the following cases, a visitor is not equivalent to a single human being:

Jump to: navigation, search