Tracking Forms (JavaScript)

Marketing Glossary

Market Ruler, LLC

Tracking Forms (JavaScript)

The __CR.submit function is a JavaScript function which enables you to track when visitors to your web site submit a form.

Simple implementation

The syntax for using __CR.submit in a form is as follows:

Before:

<form method="post" action=".">
    <label for="first_name">First Name</label>
    <input type="text" name="first_name" value="" />
    <label for="last_name">Last Name</label>
    <input type="text" name="last_name" value="" />
    <label for="email">Email</label>
    <input type="text" name="email" value="" />
</form>

After:

<form method="post" action="." onsubmit="return __CR.submit(this, '1')">
    <label for="first_name">First Name</label>
    <input type="text" name="first_name" value="" />
    <label for="last_name">Last Name</label>
    <input type="text" name="last_name" value="" />
    <label for="email">Email</label>
    <input type="text" name="email" value="" />
</form>

Specifically, you will add an JavaScript onsubmit handler to your form to invoke our tracking prior to the user submitting the form.

Add this code to any link you wish to track. As well, you will likely need to create a Conversion Action to assign to each type of link you want to track.

Note that the Action Code (in this case, "1") will change for different actions.

Finally, note that you need to Install the Tracking Snippet on each page where you use __CR.submit for the above code to work.

Advanced implementation

If you want to track a form which already has the onsubmit event in use, then you'll need to modify how you invoke it:

Before:

<form method="post" action="." onsubmit="return validate_form()"> ... </form>

After:

<form method="post" action="." onsubmit="return validate_form() ? __CR.submit(this,'1') : false"> ... </form>

Alternate:

<form method="post" action="." onsubmit="if (validate_form()) { return __CR.submit(this,'1'); } else { return false; }"> ... </form>

The above solution may change on a case-by-case basis. If you are ever in need of assistance, please contact ConversionRuler Support.

As always, there are tools in ConversionRuler to help you do this.

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