Source

Marketing Glossary

Market Ruler, LLC

Source

A Source is a common term used in Online Marketing to identify from where a particular inbound link (or Landing URL) originated from.

Because traffic can come from multiple sources, identifying the source of an inbound visitor is extremely important. The can enable an online marketer to identify the source of traffic which generates the most valuable conversion actions, and can improve the number and quality of conversion actions.

In the end, a savvy online marketer can save money, and increase profits using correctly sourced traffic.

Thankfully, ConversionRuler was designed to make it easy to identify the source of inbound traffic, by using our Landing URL Format.

In its simplest form, when publishing links on different sites, the source of a link can be identified as such:

Advertisement on Google Adwords:

http://www.example.com/?crsource=adwords

Advertisement on Microsoft AdCenter:

http://www.example.com/?crsource=adcenter

Advertisement on Facebook:

http://www.example.com/?crsource=facebook

You'll note that the term crsource is present in the query string of the inbound link.

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