Online Marketing

Marketing Glossary

Market Ruler, LLC

Online Marketing

Online Marketing is marketing to people using the Internet, or, more specifically, people using Search Engines, Social Networks, Email, or Internet Protocols.

Online Marketing can be broken down based on the type of online marketing.

Contents

Common themes in online marketing

(Almost) All forms of online marketing result in a person visiting a web site and performing some sort of Conversion Action. The link (or URL) that leads into a web site is called a Landing URL, and the page that is displayed is called the Landing Page.

In the purest form, online marketing can be boiled down to a few strategies:

Marketing using Search Engines

Marketing using Email

Marketing using Social Networks

Unorthodox forms of Online Marketing

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