Microsoft Advertising Installation

Installation for Microsoft Advertising is accomplished using the Dynamic text feature using the term {keyword} in your landing URL.

Select your advertisement setup pane
Enter your destination URL using Dynamic text to pass the keyword to ConversionRuler
Click Save

ConversionRuler will track all inbound traffic for all of your Microsoft Advertising campaigns.

The example below shows the Category of ppc and a Campaign of msn by default.

The keyword recorded is the keyword entered into Microsoft's search engine. (Bing, MSN, etc.)

An example of how to set up the URL in Microsoft Advertising

Marketing Glossary