Marketing Glossary:General disclaimer

Marketing Glossary

Market Ruler, LLC

Marketing Glossary:General disclaimer


Marketing Glossary is an online open-content collaborative projects, that is, a voluntary association of individuals and groups working to develop a common resource of human knowledge. The structure of the project allows anyone with an account to alter its content. Please be advised that nothing found here has necessarily been reviewed by people with the expertise required to provide you with complete, accurate or reliable information.

That is not to say that you will not find valuable and accurate information in Marketing Glossary; much of the time you will. However, Marketing Glossary cannot guarantee the validity of the information found here. The content of any given article may recently have been changed, vandalized or altered by someone whose opinion does not correspond with the state of knowledge in the relevant fields. Note that most other reference works also have disclaimers.


No formal peer review

None of the contributors, sponsors, administrators, or anyone else connected with Marketing Glossary in any way whatsoever can be responsible for the appearance of any inaccurate or libelous information or for your use of the information contained in or linked from these web pages.

No contract; limited license

Please make sure that you understand that the information provided here is being provided freely, and that no kind of agreement or contract is created between you and the owners or users of this site, the owners of the servers upon which it is housed, the individual Marketing Glossary contributors, any project administrators, sysops or anyone else who is in any way connected with this project or sister projects subject to your claims against them directly. You are being granted a limited license to copy anything from this site; it does not create or imply any contractual or extracontractual liability on the part of Marketing Glossary or any of its agents, members, organizers or other users.

There is no agreement or understanding between you and Marketing Glossary regarding your use or modification of this information beyond the Creative Commons Attribution-Share Alike 3.0 License; neither is anyone at Marketing Glossary responsible should someone change, edit, modify or remove any information that you may post on Marketing Glossary or any of its associated projects.


Any of the trademarks, service marks, collective marks, design rights or similar rights that are mentioned, used or cited in the articles of the Marketing Glossary are the property of their respective owners. Their use here does not imply that you may use them for any other purpose other than for the same or a similar informational use as contemplated by the original authors of these Marketing Glossary articles under the Creative Commons Attribution-Share Alike 3.0 License scheme. Unless otherwise stated Marketing Glossary and Market Ruler, LLC sites are neither endorsed by nor affiliated with any of the holders of any such rights and as such Marketing Glossary cannot grant any rights to use any otherwise protected materials. Your use of any such or similar incorporeal property is at your own risk.

Personality rights

Marketing Glossary contains material which may portray an identifiable person who is alive or deceased recently. The use of images of living or recently deceased individuals is, in some jurisdictions, restricted by laws pertaining to personality rights, independent from their copyright status. Before using these types of content, please ensure that you have the right to use it under the laws which apply in the circumstances of your intended use. You are solely responsible for ensuring that you do not infringe someone else's personality rights.

Jurisdiction and legality of content

Publication of information found in Marketing Glossary may be in violation of the laws of the country or jurisdiction from where you are viewing this information. The Marketing Glossary database is stored on a server in the State of Delaware in the United States of America, and is maintained in reference to the protections afforded under local and federal law. Laws in your country or jurisdiction may not protect or allow the same kinds of speech or distribution. Marketing Glossary does not encourage the violation of any laws; and cannot be responsible for any violations of such laws, should you link to this domain or use, reproduce, or republish the information contained herein.

Not professional advice

If you need specific advice (for example, medical, legal, financial, or risk management) please seek a professional who is licensed or knowledgeable in that area.

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