Legacy Report

Marketing Glossary

Market Ruler, LLC

Legacy Report

ConversionRuler has an option in the Edit Site options for customers who signed up prior to 2009 which allows them to activate what is called Legacy Reporting.

The following outlines what Legacy Reporting is, and how it differs from the standard reports.

Standard Reports:

Legacy Reports:

The concept of Cookie Days means that ConversionRuler looks back in time from your report start date by that number of days for a landing.

So, for example, with a Cookie Days of 30, and reporting for the month of August:

Due to the fact that the Legacy Reports and the Cookie Days setting would exclude landings outside of the window of time, we updated our reporting to include all landings, regardless of when they happened, and also sped up the technique used for reporting.

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