Marketing Glossary

Market Ruler, LLC


JavaScript is a scripting language that looks like Java, but is not Java-based (and not to be confused with it).

Its standardized name is ECMAScript. It was designed to be easy to work with for non-programmers, and is currently one of the most popular programming languages on the web.

ConversionRuler's Tracking Snippets are a mixture of Javascript and HTML, and contain an Image Bug to track visitors who do not have JavaScript enabled.

JavaScript appears on web pages between script tags:

<script type="text/javascript">
... JavaScript goes here ...


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