Tracking Links (JavaScript)

Marketing Glossary

Market Ruler, LLC

Tracking Links (JavaScript)

The __CR.link function is a JavaScript function which enables you to track when visitors to your web site click on specific links.

Contents

Simple implementation

The syntax for using __CR.link in a link is as follows:

Before:

<a href="Company-Brochure.pdf">Download our company brochure now!</a>

After:

<a href="Company-Brochure.pdf" onclick="return window.__CR ? __CR.link(this, 4) : true">Download our company brochure now!</a>

Specifically, you will add an JavaScript onclick handler to your link to invoke our tracking prior to the user clicking the link.

Add this code to any link you wish to track. As well, you will likely need to create a Conversion Action to assign to each type of link you want to track.

Note that the Action Code (in this case, "4") will change for different actions.

Finally, note that you need to Install the Tracking Snippet on each page where you use __CR.link for the above code to work.

Advanced implementation

If you want to track a link which already has the onclick attribute in use, then you'll need to modify how you invoke it:

Before:

<a href="Company-Brochure.pdf" onclick="link_to_download()">Download our company brochure now!</a>

After:

<a href="Company-Brochure.pdf" onclick="link_to_download(); return window.__CR ? __CR.link(this, 4) : true">Download our company brochure now!</a>

The above solution may change on a case-by-case basis. If you are ever in need of assistance, please contact ConversionRuler Support.

As always, there are tools in ConversionRuler to help you do this.

Deprecated Functionality: cr_link

The __CR.link function was previously called cr_link and has since been renamed. The cr_link call will be supported until its use is no longer detected.

See also =

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