A Conversion Action something that a visitor does on your web site which is meaningful to you or your business. Some examples of Conversion Actions are:
Most Conversion Actions in ConversionRuler are simple "did-it-or-not" actions, such as "visitor filled out the form", or "visitor visited this page."
However, purchasing something and recording order amounts and order numbers requires some customization of the ConversionRuler Tracking Snippet.
Conversion Actions are typically recorded on Thank You pages.
Learn more about settings for Conversion Actions.