ConversionRuler Report Tab

Marketing Glossary

Market Ruler, LLC

ConversionRuler Report Tab

ConversionRuler reporting is available to users who have appropriate permissions to review and create reports. Reporting in generally available on a site-by-site basis, unless the logged in user is the account owner or has been assigned permissions for the account.

The reporting interface has a calendar at the top of the page with hyperlinks to select dates relative to the current date. Beneath the calendar are various options which may be used to choose the type of report to run, and then options which are related to that report.

Reporting is performed on a single site. The upper-left corner of the page displays the currently selected site and is a drop-down menu of all of the available sites in the account.



The calendar displays ranges of dates based on the amount of collected data so far. If no data has been collected for a site, then the calendar will only allow the selection of the current day. If no data has been collected for a site, then it is best to install the tracking snippet, or if it has been installed already, then to run some test landings in order to generate data for the site. Because ConversionRuler is a real-time analytics solution, then data should appear within seconds of being recorded on a site.

To choose commonly used date ranges relative to the current date and time, choose a link:

Of course, you can choose any selection of dates for your report:

The times chosen above are based on the current time zone which is shown in a pop-down menu in the upper right corner above the calendar. Typically, users will choose a time zone for a site based on its geographic location and never change it again. However, it sometimes is interesting to see Reports in a different time zone.

Report Types

The report types available are described in more detail by following these links:

Report Settings

These settings are available

The big buttons

Report list

The report list at the bottom of the screen shows the currently available reports.

The filters change what is shown in the list below automatically once selected. The Filter by site item has a special option called Current which filters the list based on the current site shown in the top left corner of the page.

The columns in this list are as follows:


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