Clickthrough

Marketing Glossary

Market Ruler, LLC

Clickthrough

A clickthrough is the marketing term used when a visitor to a Search Engine, or a web site, clicks on a paid advertisement, such as a Pay-Per-Click advertisement, a Banner Ad, or some other form of advertising.

The clickthrough is the fundamental unit of measurement for advertising campaigns.

The clickthrough results in a Landing on your web site.

ConversionRuler supports tracking clickthroughs using Tracking parameters added to a Landing Page's URL.

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