Action Code

Marketing Glossary

Market Ruler, LLC

Action Code

Every Conversion Action in ConversionRuler has an associated code which identifies it in ConversionRuler. Codes were historically numbers, but now can be any sequence of characters to facilitate easier implementation.

Each Conversion Action configured for a particular site.

You can find the action code in the Conversion Action Snippet as highlighted below:

<!-- ConversionRuler Action Script: Add to Cart BEGIN -->
<script type="text/javascript">
(function(){var d=document,u=((d.location.protocol=='https:')?'s':'')+'://';
d.write(unescape('%3Cscript src=%22http'+u+'%22 type=%22text/javascript%22%3E%3C/script%3E'));})();
</script><script type="text/javascript">
</script><noscript><div style="position: absolute; left: 0"><img
src="" alt="" width="1" height="1"
<!-- ConversionRuler Action Script: Add to Cart END -->

The Action Code appears twice in any Tracking Snippet.

See also

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